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A chart onscreen explains how long immigration between the two countries has been going on and which states in the United States are likely to have high numbers of people with Mexican heritage.
A conversation with one man points to the quandary: "Do you like tequila?" The same people are told on-camera what percentage Mexican DNA they have. Join us on a 12-month journey to see them all The ad came after now-President Donald Trump's campaign promise to build a border wall between the two countries.AeroMexico is part of the SkyTeam alliance, whose other members include Air France, Delta Air Lines and KLM.The "DNA Discounts" ad was released by Ogilvy, the airline's advertising agency. "Do you like burritos?" In a commercial going viral this week, the airline Aeromexico unveiled a clever business strategy that also pokes fun at fears about the border: The airline is supposedly giving Americans discounted airfare to Mexico based on how much “Mexican DNA” they have. Another responds with a profanity when told he is 22 percent Mexican. he is asked. "Yes." For example, a person who has 15% Mexican heritage qualifies for 15% off.The promotion is specifically targeted at states in the Western United States, including Arizona and Utah. The two-minute commercial, which features visuals of beautiful Mexican locations, could be seen as a trolling trifecta, tweaking anti-Mexican sentiment in the U.S. and, without mentioning him, President Donald Trump and his anti-illegal immigration comments aimed at countries south of the U.S. border.The slogan for the "DNA Discounts" campaign, "There are no borders within us," can be read as a swipe at Trump, whose disagreement with Congressional Democrats over money for a wall has led to a protracted partial-government shutdown.And, it may even complete a nifty bipartisan bank shot, with a DNA test offer that could be seen as a reference to the blowback Democratic presidential candidate and U.S. Sen. Elizabeth Warren received when she tested her DNA for Native American blood.The commercial for the Mexican airline opens by saying, "Mexico's first destination is America," showing a fleet of jetliners flying north, before adding, "But America's first destination is not Mexico," as one lone plane flies in the opposite direction.To try to boost tourism from the U.S., the company goes to what it terms a "typical American town," Wharton, Texas, to ask people their thoughts on traveling to Mexico. It's not positive, at least from the selection of people featured on camera.One woman says, "No way," while a man responds, "Let me stay here in peace and let those folks stay on their side of the border." "The video has received tens of thousands of likes after being posted on various Twitter handles.ORG XMIT: Aeromexic This undated handout image provide by the Boeing Company on July 25, 2012 shows a Boeing jetliner with the Aeromexico livery. "This order represents the largest investment program for a domestic airline in Mexican commercial aviation history and a major step forward in consolidating Grupo Aeromexico's international leadership position," said Grupo Aeromexico's chief executive, Andres Conesa, in a statement. "Yeah." AFP PHOTO/HANDOUT/BOEING = GETTY OUT = = RESTRICTED TO EDITORIAL USE - MANDATORY CREDIT " AFP PHOTO / BOEING " - NO MARKETING NO ADVERTISING CAMPAIGNS - DISTRIBUTED AS A SERVICE TO CLIENTS =HO/AFP/GettyImages ORIG FILE ID: 512555600
Wharton is 60 miles southwest of Houston and about 300 miles north of the Mexican border.Several interviewees express their dislike of Mexico, saying they have no interest in visiting. One man says, "Let me stay here in peace, and let those folks stay on their side of the border." CNN has reached out to AeroMexico for comment.There's a perfect beach for every week of the year. Aeromexico, Mexico's largest airline, plans to buy 100 airplanes from US aerospace giant Boeing in an almost $11 billion deal, the companies said Wednesday. That leads to an airline campaign, offering DNA tests to Americans and accompanying flight discounts based on their percentage of Mexican descent: "The more Mexican they are, the more … Others say they enjoy Mexican exports such as burritos and tequila, but have no interest in traveling to the country.That, of course, is where the big reveal comes in. AeroMexico, the country’s national airline carrier, unveiled a new “DNA Discounts” program in a viral ad campaign on Thursday. One couple looks pleasantly surprised at the news, with the husband teasing his wife about his percentage being higher than hers.No politicians or political issues are mentioned by name, but it appears AeroMexico is using its ad to examine tensions between the two countries.And this isn't the first time AeroMexico has addressed political issues in its commercials. But as political tensions flare between Mexico and its northern neighbor the United States, one airline decided to be proactive.The amount of the discount depends on the percentage of Mexican ancestry.
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